Superfiliate powers word of mouth growth through personalized storefronts for a brand's best customers, influencers, ambassadors, and affiliates.
As Superfiliate promotes brands through custom experiences, they realized they also needed one.
They decided to approach Candid Leap to create a landing page for their service so people could join the waitlist to work with them. It needed to be unique, with lots of singular details and animations.
"We had no branding at the time, we had no feel for what our brand wanted to be. We had endless collections of inspiration for what we wanted for the brand, but even coming off of a relationship with a creative agency, the brand was not there."
Even when they had all the tools needed to create the website by themselves, they decided to trust us with their most important project. Their own website.
They would only be in charge of design, as we would focus on animations and development.
“It would be a mistake even for VC-funded companies to say, ’Hey, we have the resources. Let's do it internally’. Your site is going to be a living asset; you need to find the right partner rather than an agency. None of these home sites are static".
Custom Animations, lot's of it. This was a client who knew what what they wanted, and we were willing to give that extra mile to make it possible, even if we had to go outside of Webflow to create it.
We decided that Webflow would be the base we would use to develop the entire site and provide an excellent user experience. We would then go into berserker mode with custom, detail-filled animations that would blow our client's mind.
And that's exactly what we did.
Even when the client was in charge of designing the site, we had creative control to deliver its final look & feel.
We developed a Style Guide for the website, specifying Typography, colors, styles, sizes and more.
Yes, the client provided us with unique designs. Still, we had to foresee how those elements would interact with each other while following the best practices to provide a great user experience.
Before hard animating any Lottie files, we use Figma animations. This step confirms that we are going in the right direction.
The keyframes and visual queue leads to a strong high fidelity final product, all in less time.
“The Lottie files that the CandidLeap team did were so impactful for us because they showed such web-optimized motion. They were the backbone of every section we had”.
Finally, we developed a whole responsive site on Webflow. We started with ideas, distinct elements, and a Style Guide, and came up with the first draft of a fully functional site, working entirely on each different breakpoint or screen size.
Then, with the feedback from the client, we developed the complete functionality of the site.
Everything done on Webflow can be changed or modified by the client without entering any code.
Using Webflow CMS - Webflow's content manager- the client can replace the video on the background, the images on the side, text, and much more.