From website design to low-code solutions.

Helping a Shopify leader expand their brand and improve new acquisitions

Candid Leap Deliverables
Identity design, web design, low-code development.

The Background

StayTuned buys and builds Shopify Apps. A big part of their acquisition strategy when purchasing an app is to improve or develop their marketing infrastructure. A key element of that is the app’s website.

That’s where we came in.

logo

The Problem

As StayTuned is in the business of acquiring and growing Shopify Apps, they are always in need of external partners who can support them and move quickly, particularly regarding branding and design.

“There are fewer agencies that can understand software really well and know the user experience and user design principles that work really well when making designs for software.”

laurynn drury
Lauralynn Drury
Founder, StayTuned Digital
mockup
tablet mockup

The Approach

We met up with the client and realized that they needed a partner who could be at their side and act quickly as they expanded their business.

Since then, we've worked with StayTuned across multiple projects in design and development. Here we will focus on the work we did for their company marketing site staytuned.digital.

“They discovered that we knew about SaaS, but that we also knew Shopify & Ecomm landscape really well. And that was kind of it. They trusted us. They brought us on and it worked out great.”

Hal Zeitlin, Owner @ Candid Leap

The Strategy

We knew that this website played an important role to StayTuned's investors, app partners and customers too. We opened all lines of communication with them to get to know what they were expecting from us and the website.

We decided that Candid Leap would design and animate following their style guide, and StayTuned would develop those designs on WordPress (they have a WordPress Developer).

“When you brief a new project with them, they not only understand and ask great questions, but they take it to the next level and play it back to you with new ideas”.

Lauralynn Drury, VP of Experience @ StayTuned Digital

The Deliverables

icon
StayTuned
Marketing
Site
icon
Quality
Assurance
icon
Motion Graphics
& Animations

StayTuned Marketing site

The client came with ready-to-develop desktop designs, and we proceeded to correctly adapt those designs to multiple breakpoints on a relatively quick timeline.

They wanted something unique and stylish to build on using the fonts and colors they already established.

staytuned mockupstaytuned mockup
staytuned mockupstaytuned mockup
staytuned mockup
staytuned mockup

Moodboard and Sketches

To give the site a unique look & feel, we invested time and resources into making hand sketches, custom illustrations, and animations.

staytuned mockup

Wireframing

Early on, we wireframed everything to define the ideal User Experience (UX) and to determine what fonts would ring true.

staytuned mockup

Design

We had creative control to deliver the creative feel of the brand and extend its positioning to a whole new level.

staytuned mockup

Icons

A big part of that process involved developing custom icons following the brand’s shapes and colors.

These resources allowed us to add consistency throughout the entire site.

staytuned mockup

Prototype

Before hard animating any Lottie files, we use Figma animations. This step confirms that we are going in the right direction.

The keyframes and visual queue leads to a strong high-fidelity final product, all in less time.

staytuned mockup

Lottie Animations

Once we had all designs locked in, it was time to give them movement.

We developed a series of Lottie Animations that added life to an already moving design.

staytuned mockup

Dexter & AOV Boost - Quick & Simpler

In both cases, the client was looking for something simple as they needed to update those two websites on a faster timeline.

We followed StayTuned's creative direction and previous brand assets to design two professional sites representing our client's vision in every detail.

staytuned mockupstaytuned mockup
staytuned mockupstaytuned mockup
staytuned mockupstaytuned mockupstaytuned mockup
staytuned mockupstaytuned mockup

Power of Simplicity

Since we were working on a limited schedule and Candid Leap wasn't in charge of developing the websites, we needed to think about WordPress-ready designs and simple yet effective visual solutions.

Design Insight
Budget, time, and capacity will always determine how we handle a project. Always!

staytuned mockup

Low code solutions.
Integrating Shopify and Airtable

Automated Referral Base

Problem
StayTuned needed a system to track effective referrals of their Shopify apps. This would allow them to distribute commissions appropriately without doing everything manually.

Solution
We developed a low-code tracker on which every time a customer pays on Shopify, that transaction gets registered and added to Airtable.

Benefit
Instead of calculating commissions manually, once a month the client receives an automated PDF with the amount each referrer should receive, saving everyone time and effort.

shopify with airtable

User Activity Tracker

Problem
The client has different apps on Shopify, each with different users, and they needed to capture the activity of each app user to target them on specific marketing actions.

Solution
We were able to track that activity, integrating it into Airtable, and then into the client's CRM system, allowing them to automate communication responses to different user activities.

Benefit
The client can now track real-time user activity in Airtable, create different segments in their CRM and boost their retention actions and marketing campaign with automated responses.

dashboard wireframe

The Results

The whole process resulted in a happy client, whiling to keep working with us on many new projects and always recommended us to colleagues.

“I couldn’t recommend working with Candid Leap more. They are really a great agency and a wonderful group of people. I’m proud that we’re working together to build the business at StayTuned”.

greg moore

Lauralynn Drury

VP of Experience

“We just launched our most updated @webflow site (getwair.com), with the help of @HalZeitlin and the candidleap.com team. Visitor --> lead is up 50%.”
greg moore

Greg Moore

CEO of WAIR, serial entrepreneur

The Results

The whole process resulted in a happy client, willing to keep working with us on many new projects and always recommended us to colleagues.

“I couldn’t recommend working with Candid Leap more. They are really a great agency and a wonderfull group of people. I’m proud that we’re working together to build the business at StayTuned”.

laurynn drury

Lauralynn Drury

Founder, StayTuned Digital

Interested in working with us?

Tell us all about your project

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form. Please try again :)