ShopAgain is a Shopify platform that helps small and medium-sized eCommerce businesses build and maintain relationships with their customers, increase conversion rates, and increase revenue.
To achieve this, ShopAgain uses Artificial Intelligence and Machine Learning, generating hyper-personalized email and SMS marketing campaigns.
ShopAgain's previous website was designed by its owner, but as the business grew, he began to feel that the site did not adequately convey the identity of the brand.
“The previous website was created by me. It looked basic, it needed to better communicate the brand and also to look more professional”.
Side by Side
We organized the entire process together with the client, setting deadlines for deliverables according to the urgency of their needs.
This “customer-centric” strategy ensured a smooth back and forth that led to an involved client willing to participate in every step of the process.
Once we established the brand’s personality and positioning statement, we identified the core issues we needed to address for the project to be successful.
“The old website was speaking more to what the company does and not what the product is and, how helpful it is”.
Hal Zeitlin, owner @ Candid Leap
The previous logo did not correctly convey what their business did. It needed to be fine-tuned, keeping what was effective and adding new elements for a broader range of applications and sizes.
We develop wireframes for the entire site to improve its user experience and give it a solid structure.
We then broke down the UX into a few sections (Features, Pricing, Customers, FAQs, and a signup page for early access) as it was the best way to market ShopAgain and show how it works.
The proposed visual style sought a perfect balance between professionalism and playfulness, the two aspects that best define how ShopAgain conducts its business.
To better reflect the brand’s identity on the site, we added new fonts and colors, ensuring that all aspects of the design could later get implemented in real-world situations.
Tools used for developing
We used a wide range of SaaS solutions throughout the development process to ensure quality and functionality, Webflow being the main one.
We also use Lottie to generate unique animations that made the website to stand out and be memorable
Communication tools used with the client:
The quality of the project was ensured by undergoing multiple rounds of reviews by different parts of the Candid Leap team.
We also ran tests on different devices, environments, and dimensions to ensure everything executed smoothly.
+3% Conversion Rate
+300% lead generation
+400% paying customers
$200.000 paying customers