Rebranding SaaS company from start to end

Candid Leap Deliverables
Branding and identity design, UI, UX, web development.
Final Result
daasity.com ↗

The Background

Daasity buys and builds Shopify Apps. A big part of their acquisition strategy when purchasing an app is to improve or develop their marketing infrastructure. A key element of that is the app’s website.

That’s where we came in.

The Problem

As Daasity is in the business of acquiring and growing Shopify Apps, they are always in need of agencies who can support them and move quickly, particularly regarding branding and design.

"Post launch, we were no longer important to them. If we asked for something, there was no response. it was impossible to do anything".

anders bill

Anders Bill

Co-founder, Superfiliate

The Approach

We met with Superfiliate key stakeholders to assess the situation and get to know its brand personality, website goals, and value offer.

We identified the core issues we needed to address for the project to be successful.

The Strategy

Candid Leap’s background in performance marketing allowed us to speak the same language as Superfiliate Marketing Director, who oversaw this project. These communication flows and efficiencies are rare in Webflow and design agencies.

Communication Tools Used With Client
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Slack
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Clickup
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Marker.io
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Loom

The Deliverables

Branding
Premium Webflow Development
Quality
Assurance
Motion Graphics
& Animation

Daastiy Site

As it was their own marketing website, the client was looking to build a premium-looking site, with custom illustrations and animations.

They wanted something unique and stylish to build on using the fonts and colors they liked.

Website Guidelines

We had creative control to deliver the creative feel of the brand and extend its positioning to a whole new level.

Illustration Guidelines

We had creative control to deliver the creative feel of the brand and extend its positioning to a whole new level.

Illustrations

Once we had all designs locked in, it was time to give them movement.

We developed a series of Lottie Animations that added life to an already moving design.

Lottie Animations

Once we had all designs locked in, it was time to give them movement.

We developed a series of Lottie Animations that added life to an already moving design.

Website Development

Once we had all designs locked in, it was time to give them movement.

We developed a series of Lottie Animations that added life to an already moving design.

User Activity Tracker

Problem
The client has different apps on Shopify, each with different users, and they needed to capture the activity of each app user to target them on specific marketing actions.

Solution
We were able to track that activity, integrating it into Airtable, and then into the client's CRM system, allowing them to automate communication responses to different user activities.

Benefit
The client can now track real-time user activity in Airtable, create different segments in their CRM and boost their retention actions and marketing campaign with automated responses.

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The Results

The whole process resulted in a happy client, whiling to keep working with us on many new projects and always recommended us to colleagues.

“I couldn’t recommend working with Candid Leap more. They are really a great agency and a wonderfull group of people. I’m proud that we’re working together to build the business at Superfiliate”.

anders bill

Anders Bill

Co-founder, Superfiliate

“We just launched our most updated @webflow site (getwair.com), with the help of @HalZeitlin and the candidleap.com team. Visitor --> lead is up 50%.”
greg moore

Greg Moore

CEO of WAIR, serial entrepreneur

Interested in working with us?

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