Perfecting the website with Animation and Development

Helping a Shopify leader expand their brand and improve new acquisitions

Candid Leap Deliverables
UI, UX, Web development, Animations

The Background

Superfiliate buys and builds Shopify Apps. A big part of their acquisition strategy when purchasing an app is to improve or develop their marketing infrastructure. A key element of that is the app’s website.

That’s where we came in.

The Problem

As Superfiliate is in the business of acquiring and growing Shopify Apps, they are always in need of agencies who can support them and move quickly, particularly regarding branding and design.

"Post launch, we were no longer important to them. If we asked for something, there was no response. it was impossible to do anything".

The Approach

We met with WAIR’s key stakeholders to assess the situation and get to know its brand personality, website goals, and value offer.

We identified the core issues we needed to address for the project to be successful.

The Strategy

Candid Leap’s background in performance marketing allowed us to speak the same language as WAIR’s Marketing Director, who oversaw this project. These communication flows and efficiencies are rare in Webflow and design agencies.

Communication Tools Used With Client
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Slack
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Clickup
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Marker.io
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Loom

The Deliverables

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Premium Webflow Development
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Quality
Assurance
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Motion Graphics
& Animations

Superfiliate Website & Animations

As it was their own marketing website, the client was looking to build a premium-looking site, with custom illustrations and animations.

They wanted something unique and stylish to build on using the fonts and colors they liked.

superfiliate mockupsuperfiliate mockup
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superfiliate mockup
superfiliate mockup

Style Guide

We had creative control to deliver the creative feel of the brand and extend its positioning to a whole new level.

superfiliate mockup

Element Interaction

Before hard animating any Lottie files, we use Figma animations. This step confirms that we are going in the right direction.

The keyframes and visual queue leads to a strong high fidelity final product, all in less time.

Lottie Animations

Once we had all designs locked in, it was time to give them movement.

We developed a series of Lottie Animations that added life to an already moving design.

Website Development

Once we had all designs locked in, it was time to give them movement.

We developed a series of Lottie Animations that added life to an already moving design.

superfiliate mockup

User Activity Tracker

Problem
The client has different apps on Shopify, each with different users, and they needed to capture the activity of each app user to target them on specific marketing actions.

Solution
We were able to track that activity, integrating it into Airtable, and then into the client's CRM system, allowing them to automate communication responses to different user activities.

Benefit
The client can now track real-time user activity in Airtable, create different segments in their CRM and boost their retention actions and marketing campaign with automated responses.

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Superfiliate Animation

As it was their own marketing website, the client was looking to build a premium-looking site, with custom illustrations and animations.

They wanted something unique and stylish to build on using the fonts and colors they liked.

superfiliate mockupsuperfiliate mockup
superfiliate mockupsuperfiliate mockup
superfiliate mockup
superfiliate mockup

The Results

The whole process resulted in a happy client, whiling to keep working with us on many new projects and always recommended us to colleagues.

“I couldn’t recommend working with Candid Leap more. They are really a great agency and a wonderfull group of people. I’m proud that we’re working together to build the business at Superfiliate”.

greg moore

Ryan Meegida

VP of Marketing @ SpiderAF

“We just launched our most updated @webflow site (getwair.com), with the help of @HalZeitlin and the candidleap.com team. Visitor --> lead is up 50%.”
greg moore

Greg Moore

CEO of WAIR, serial entrepreneur

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